Job Description

Level 2 – Social Media & Content Marketing Associate (Advanced)

This position ensures that Attica Motorsports maintains a professional, engaging, and compliant online presence while supporting the dealership’s sales operations. Associates handle photography, content creation, website updates, and OEM/manufacturer compliance.

Level 2 is an advanced associate with strategic marketing, content creation, and leadership abilities who drives dealership branding and growth initiatives.

• Core Responsibilities (Both Levels): Capture, edit, and post professional-quality photos and videos for dealership inventory, trades, and promotions.
• Update and maintain website inventory listings (pricing, availability, photos, specs, rebates).
• Manage dealership social media content creation and posting across Facebook, Instagram, TikTok, YouTube, etc.
• Follow approval processes for all content (file naming, caption writing, approval submissions, archiving).
• Support dealership sales operations (unit tagging, Done Row management, fresh trades, VIN verification, key management).
• Conduct daily/weekly OEM compliance checks:
• Audit Polaris inventory for photo compliance using the admin panel.
• Replace non-compliant stock photos with dealership-branded, compliant images.
• Add Attica logo and phone number where required and re-upload.
• Perform regular audits of website and social platforms for accuracy, branding, and compliance.
• Assist with dealership promotions, campaigns, and event coverage (live posting, reels, promotional graphics).

Skill Requirements

• Advanced Photography & Editing: Proficient in DSLR/mirrorless cameras, advanced mobile photography, and editing software (Photoshop, Lightroom, Canva, Premiere Pro).
• Content Strategy: Able to design, plan, and execute multi-platform content calendars (seasonal campaigns, promotions, launches).
• Creative Copywriting: Writes professional, persuasive captions, hooks, and CTAs tailored to each platform.
• Marketing Knowledge: Understanding of social media algorithms, digital ad strategy (Google, Meta), and SEO fundamentals.
• Analytical Skills: Uses engagement metrics and compliance audits to make data-driven recommendations.
• Independence: Works with minimal supervision; produces compliant, brand-consistent content that requires little to no revision.
• Leadership: Mentors Level 1 associates, reviews content for quality and compliance, and trains peers on dealership standards.
• Compliance Expertise: Ensures all OEM/manufacturer requirements (Polaris MAP, branding, photo compliance) are consistently met, and improves internal compliance processes.

Sample Task List

• Produce polished photo/video content for promotions, reels, lifestyle campaigns, and event coverage.
• Lead the Polaris compliance audit process daily/weekly, ensuring all live photos meet branding and manufacturer standards. Train others on compliance procedures.
• Write advanced-level captions and campaign messaging with strong calls to action.
• Develop and manage a rolling content calendar in collaboration with management.
• Run weekly audits on website and socials, providing improvement recommendations.
• Create ad-ready content for promotions, rebates, and dealership events.
• Analyze social media and website performance to refine strategy.
• Ensure all content complies with OEM/manufacturer requirements (logos, rebates, MAP pricing, promotions).
• Mentor Level 1 associates, improving efficiency, photo quality, and content consistency.
• Propose and execute dealership marketing projects (holiday promotions, product launches, branded campaigns).

Not Enough Qualifications? See Our Level 1 Listing

Attica Motorsports is Midwest’s highest volume off-road vehicle dealership! We are family-owned and operated and conveniently located in Attica, IN. Attica Motorsports strives to provide the best sales, service & parts customer experience applying the principles of family values and business morals.

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